WOULD YOU LIKE TO KNOW WHAT
THE SELLING PROCESS
IS REALLY LIKE?

......................

Let's deviate for a moment from the usual information and let you
in on.... A Look at Real Estate Behind the Scenes!

Hold on to your hat folks because you're about to get the real
SKINNY on How Real Estate Works Behind Closed Doors.

There are REAL Differences Between a Traditional Real Estate
Office and
BONNIE BLUE'S Office Operations.

After You Have Seen The Differences.... You Make the choice!

 

GROUND RULES FIRST:

 

.........................

For the traditional real estate agent
signs, advertising, lock boxes and
other expenses to list your home
are usually paid for by the
company. For that service the
agent pays the company up to half
of what she earns.

The traditional agent relies on
buyer leads through a system called
"Floor Time" or "Up Time". The
agents that earn the least are the
agents (they are the ones that have
spare time to sit and wait) who rotate
answering the phones. They get
whatever leads that call in from ad
and sign calls. Sometimes these
people are referred to as unpaid
secretaries because 90% of the calls
that come in are not ad or sign calls
so the company gets a free
receptionist.

The traditional agent works best
in a surrounding where the company
helps inexperienced, part-time, or
unproductive agents and doesn't
expect too much of anyone!
 
     

 

BONNIE pays her own expenses
and maintains her own staff at her
expense. She receives a larger
portion of the commission earned
so she can do things others cannot!

BONNIE BLUE generates all her
own leads. She does not depend
on the company to give her
"Floor Time" because she does
not want it. A huge percentage
of her business comes from referrals
and the network system she has
built over the years with real estate
agents in other cities. Since BONNIE
has her own office and her staff
expenses continue whether she has
business or not... she tends to be
very self motivated and makes things
happen!

The way BONNIE BLUE works is
best for experienced, full-time,
top producers who are pro-active
and are not afraid to spend money
to get your property SOLD!
 
             

EXAMPLE A: YOUR HOME HAS JUST BEEN LISTED WITH A TRADITIONAL AGENT

 

The traditional agent is less concerned with the listed price than he or she is in getting the listing. Why would they be if the company is footing the bill for the advertising etc... if it's an "overpriced turkey", they can always talk you into reducing the price later (after your home sits on the market for months without offers).

Let's imagine a possible buyer sees your house in an ad in the newspaper, or drives by and notices a yard sign and decides to call the office and ask questions about the property...

DO YOU KNOW WHO IS LIKELY TO ANSWER THE QUESTIONS?

 

In most offices the least experienced or least productive agents will be manning the phones. (They have the time to sit and wait for a phone call). Have those agents ever seen your home? Perhaps not. Can they be enthusiastic or knowledgeable about your home? What's your guess?

FOOD FOR THOUGHT: Other than classified ads and signs in your yard what else would traditional agents do to SELL your home? Do you think they would go out on a limb for you and try something new... or would they stay with the tried and true methods of "it's always been done this way", attitude?

Do you think traditional agents are going to spend much of their own money to seriously market your home if they are giving close to half of their earnings to the house? Surely you jest!!

It's not likely that traditional agents are on the cutting edge of real estate technology. In fact, many of the traditional agents are afraid of it!

EXAMPLE B: YOU'VE JUST LISTED YOUR HOME WITH BONNIE BLUE

First, Bonnie will stress pricing your home competitively right off the bat! Why? Because... Her Money is on the line! She foots the bill for all marketing costs, and it is certainly in her best interest to SELL your home fast and for the most money. (Oddly enough, isn't that what you want, to sell fast for the most money?)

What if... a possible buyer drives by your yard sign or reads an ad about your property and calls the office to get some answers...

When that buyer calls they will reach BONNIE BLUE'S personal office and they will be speaking to either Bonnie or one of her staff members. Now, who knows the property better... Bonnie and her staff... or an inexperienced or non-productive agent sitting and waiting in the office? Who will be more enthusiastic and have more to gain by selling your home? If you said the listing agent... BONNIE BLUE... you were correct!

Since BONNIE BLUE pays her own marketing costs, do you think she will stay with the old way of doing things (even if it doesn't work?)

Since BONNIE'S bankroll is on the line, don't you think she will use more productive or effective marketing ideas to SELL your home?

Wouldn't you agree that an agent like BONNIE is more likely to be one on the cutting edge of Real Estate technology and innovation? (Like having this website you are reading!

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