WOULD YOU LIKE TO KNOW WHAT
THE SELLING PROCESS
IS REALLY LIKE?
......................
Let's deviate for a moment from the
usual information and let you
in on.... A Look at Real Estate Behind the Scenes!
Hold on to your hat folks because
you're about to get the real
SKINNY on How Real Estate Works Behind Closed Doors.
There are REAL Differences Between a
Traditional Real Estate
Office and BONNIE BLUE'S Office
Operations.
After You Have Seen The Differences.... You Make the choice!
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GROUND RULES FIRST:
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| For the traditional real
estate agent signs, advertising, lock boxes and other expenses to list your home are usually paid for by the company. For that service the agent pays the company up to half of what she earns. The traditional agent relies on buyer leads through a system called "Floor Time" or "Up Time". The agents that earn the least are the agents (they are the ones that have spare time to sit and wait) who rotate answering the phones. They get whatever leads that call in from ad and sign calls. Sometimes these people are referred to as unpaid secretaries because 90% of the calls that come in are not ad or sign calls so the company gets a free receptionist. The traditional agent works best in a surrounding where the company helps inexperienced, part-time, or unproductive agents and doesn't expect too much of anyone! |
|
BONNIE pays
her own expenses and maintains her own staff at her expense. She receives a larger portion of the commission earned so she can do things others cannot! BONNIE BLUE generates all her own leads. She does not depend on the company to give her "Floor Time" because she does not want it. A huge percentage of her business comes from referrals and the network system she has built over the years with real estate agents in other cities. Since BONNIE has her own office and her staff expenses continue whether she has business or not... she tends to be very self motivated and makes things happen! The way BONNIE BLUE works is best for experienced, full-time, top producers who are pro-active and are not afraid to spend money to get your property SOLD! |
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EXAMPLE A: YOUR HOME HAS JUST BEEN LISTED WITH A TRADITIONAL AGENT
The traditional agent is less concerned with the listed price than he or she is in getting the listing. Why would they be if the company is footing the bill for the advertising etc... if it's an "overpriced turkey", they can always talk you into reducing the price later (after your home sits on the market for months without offers).
Let's imagine a
possible buyer sees your house in an ad in the newspaper, or
drives by and notices a yard sign and decides to call the office
and ask questions about the property...
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DO YOU KNOW WHO IS LIKELY TO ANSWER THE QUESTIONS?
In most
offices the least experienced or least productive agents
will be manning the phones. (They have the time to sit and wait
for a phone call). Have those agents ever seen your home? Perhaps
not. Can they be enthusiastic or knowledgeable about your home?
What's your guess?
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FOOD FOR THOUGHT: Other than classified ads and signs in your yard what else would traditional agents do to SELL your home? Do you think they would go out on a limb for you and try something new... or would they stay with the tried and true methods of "it's always been done this way", attitude?
Do you think traditional agents are going to spend much of their own money to seriously market your home if they are giving close to half of their earnings to the house? Surely you jest!!
It's not likely that traditional agents are on the cutting edge of real estate technology. In fact, many of the traditional agents are afraid of it!
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EXAMPLE B: YOU'VE JUST LISTED YOUR HOME WITH BONNIE BLUE
First, Bonnie will stress pricing your home competitively right off the bat! Why? Because... Her Money is on the line! She foots the bill for all marketing costs, and it is certainly in her best interest to SELL your home fast and for the most money. (Oddly enough, isn't that what you want, to sell fast for the most money?)
What if... a possible buyer drives by your yard sign or reads an ad about your property and calls the office to get some answers...
When that buyer calls they will reach BONNIE BLUE'S personal office and they will be speaking to either Bonnie or one of her staff members. Now, who knows the property better... Bonnie and her staff... or an inexperienced or non-productive agent sitting and waiting in the office? Who will be more enthusiastic and have more to gain by selling your home? If you said the listing agent... BONNIE BLUE... you were correct!
Since BONNIE BLUE pays her own marketing costs, do
you think she will stay with the old way of doing things (even if
it doesn't work?)
Since BONNIE'S bankroll is on the line, don't you
think she will use more productive or effective marketing ideas
to SELL your home?
Wouldn't you agree
that an agent like BONNIE is more likely to be one on the cutting
edge of Real Estate technology and innovation? (Like having this
website you are reading!